The Association for Print Technologies’ (APTech – Reston, Virginia) latest free virtual conference will feature topics, keynote speakers and industry-leading brands in the variable-data printing, personalization and direct-mail space. Free to all attendees, the inaugural online event will take place Wednesday, April 14, 2021, from 10 am to 3 pm Eastern Standard Time (EST). The highly interactive virtual conference aims to reveal the “huge ROI potential” of personalized direct-mail marketing, said organizers. APTech added that the variable-data direct-mail sector is poised for a huge breakout in 2021. Factors influencing this growth era include pressures to protect consumer privacy in the digital ers, postal topics that were brought to the forefront during in the USA’s 2021 election, the worldwide COVID-19 pandemic, and a renewed interest in tangible direct-mail marketing.
“As we planned our 2021 strategy, we knew the variable-data direct-mail sector was ripe for rewards,” said APTech President Thayer Long. “We believe that the companies that succeed are the ones with new ideas – but these companies need to be enabled through technology and education. That’s where we come in. We are thrilled by the enthusiasm of our members, the response from the industry, and the support of our sponsors.” The interactive program will feature a review of crucial trends impacting the industry presented by renowned keynote speakers. The full day’s agenda can be found on the event website.
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