The Association for Print Technologies (APTech – Reston, Virginia) has partnered with Innovatis Group, an association management company. APTech joins a client base of industry leaders such as Canon, Dell Technologies and VMware that have also joined forces with Innovatis Group. Innovatis Group creates, manages and engages communities, fostering innovation for organizations looking to engage their customers in a way that strengthens brand loyalty and leverages their advocacy and insights. Innovatis Group was founded in 2014 and has offices located in Chicago, Nashville, and Washington, D.C. The partnership will begin formally in January of 2021 “starting the year strong with virtual events, community-driven content, and the continued publication of the LeadingPrint Magazine,” said APTech.
“The approach Innovatis Group takes to nurturing organizations is exactly what APTech needs right now,” said Thayer Long, Board President of APTech. “They have extensive experience in the print industry which makes them the perfect fit for our organization. We look forward to seeing how we can grow and continue to serve professionals in the print industry.”
“This partnership not only solidifies our presence in Washington, D.C., but allows Innovatis Group to be a part of advancing the goals and initiatives of the print industry,” said Eric Hawkinson, Senior Vice President of Client Management at Innovatis Group and former Vice President of Marketing for Canon Solutions America. “The print industry is a $70 billion industry, and we are excited to be joining forces with APTech at such a pivotal time. We are looking forward to all the great things that are to come from this partnership.”
Deirdre Ryder, Chair of APTech and CEO of VITS International added: “The APTech Board has been selectively looking for the right partner for some time. We are thrilled about our future with Innovatis Group. They will bring the right balance of industry knowledge and diversity of unique outside knowledge to build a powerful printing industry community.”