Brisk demand for specialty Kraft Papers: CTI Paper USA

Print Industry News

A recent market intelligence report published by Data Insights Partner on the global Specialty Kraft Paper Market, presents in-depth analysis of segments and sub-segments in the regional and international Specialty Kraft Paper Market. The research emphasized that the global market is projected to expand at a CAGR (Compound Annual Growth Rate) of 3.5 % over the forecast period to 2028. Reflecting this trend, CTI Paper USA (Sun Prairie, Wisconsin) reported a strong first-quarter 2021 demand for its Glama Kraft 6-plus-colour printable kraft papers for premium print collateral and packaging. Buyers reported that the unique papers were popular because they met the expectations of today’s sustainability-focused brands and their customers. Featuring 90% post-consumer fibre and 100% recycled content, Glama Kraft paper is highly cost-competitive over “natural-looking” text and cover alternatives, said CTI. It’s engineered for offset and digital printing, and features two heavyweight covers for HP Indigo and dry-toner equipment.

Free samples and an updated swatchbook are available for print and packaging professionals in Canada and the U.S. – including merchants, commercial/in-plant printers, brand marketers, creatives and designers. Free trial packs of the Glama Kraft 80-lb. and 129-lb. cover for HP Indigo and other digital presses are also available. “Glama Kraft brings the distinctive look and feel of real kraft paper to premium print, converting and packaging,” said CTI Paper USA President John Kelly. “It’s in a league of its own—delivering proven innovation, deep value and high impact for specialty consumer brands.” Kelly added that demand for the product has grown steadily among food, beverage, apparel, accessories, beauty/cosmetics, cannabis and other specialty brands. “They’re affordable and cost-effective for brand owners. They print, convert and accept post-press treatments beautifully.”

The FSC (Forest Stewardship Council)-certified papers are optimized for 6-plus colour printing on all offset, letterpress, dry toner and HP Indigo presses. They’re also ideal for foil stamping, die-cutting, embossing, perfect binding and folding/scoring. Multiple sizes of matching envelopes are also available. Glama Kraft is typically specified for specialty print, packaging and promotional print to showcase products and services that are characterized as “rustic, rugged, classic, traditional, retro, sustainable, authentic, hand-crafted, environmentally responsible, and more.”

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