The INX International Ink Company (Schaumburg, Illinois) is now accepting entries for its second annual Colored by INX Can Design Contest through to April 30, 2021. The event is open to brand owners, design agencies, marketers and others who used the INX Color Catalogue to produce a single commercial can design between January 1 and December 31, 2020. A market leader for metal decorating inks and colour management technologies, INX introduced the contest last year and received a highly positive response from the industry. Crown Brand Building Packaging captured the title in 2020 with its colourful entry for Indio Beer Pueblos de México Unido Edición Muertos.
“We created the contest last year to showcase our industry-leading INX 2-Piece Metal Color Catalogue and corresponding digital colour library. We were blown away by the response it generated,” said Renee Schouten, Director of Marketing for INX International Ink Company. “More than 200 decision makers representing beverage brands and marketers, breweries, can makers and design agencies, recognize the INX Color Catalogue as the lone true colour standard for the metal-decorating industry. And we believe the Can Design contest not only will heighten greater awareness, but it will encourage others to display their best design work.”
All entries must be postmarked by April 30, 2021. A panel of representatives from the INX Color Perfection Team will select the top five finalists based on originality, overall design aesthetics, best use of the colour palette, and for the project statement explaining how colour was integral to the design solution. The winner once again will be determined through public voting via Facebook from May 10-17, 2021, with the official announcement to be made on May 18, 2021. For more information, including how to submit an entry and the official INX Can Design Contest rules, please visit the INX website.
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