The fourth and final edition of the virtual drupa preview held online Tuesday, February 23 once again featured a comprehensive conference program for knowledge exchange in the print and packaging sectors. Video presentations and live web sessions by industry experts and partner associations focused on topics and global trends such as Industry 4.0, Digitalization, the Circular Economy, Sustainability, E-Commerce and Platform Economy. More than 5,300 visitors took advantage of the virtual event with international participation at 81%. The top 10 countries included drupa’s core target markets – namely Germany, India, USA, UK, Belgium, Italy, Brazil, Turkey, Switzerland and the Netherlands.
New user interest at 77% demonstrated that the event opened up new target groups and market potential for exhibitors. About 15,400 page impressions for this fourth drupa preview also reflected high visitor interest in the topics and exhibitors. This was especially encouraging, said organizers, for the upcoming virtual.drupa (April 20 – 23, 2021) with the extensive range of products and services offered in the Conference Area and the Exhibition Space.
“The four editions of the drupa preview days have enabled continuous exchange with the industry on a global level since October 2020,” said Sabine Geldermann, Director of Print Technologies at event organizer Messe Düsseldorf. The success is also documented in KPIs – key figures and analyses on international reach, access by existing and new users, and the significant increase in page views. These developments make us optimistic regarding virtual.drupa. And the PR and marketing campaigns already launched internationally are additionally strengthened by the promotion of the event by our exhibitors, who activate their target groups and set positive impulses.”
Due to the virtual format and the ability to access content 24/7 after the live presentations, participants worldwide were able to participate in the drupa preview – and are now also automatically registered for the virtual.drupa taking place, as previously mentioned, from Tuesday, April 20 to Friday, April 23, 2021.
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