Free Roland DGA Whitepaper: Using Product Personalization to Start or Grow a Business

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Wide-format imaging specialist Roland DGA (Irvine, California) has announced the availability of its new whitepaper – Turning Your Craft into Cash: Ideas for Home-Based Businesses. This free, informative publication provides details on what it takes to start a product personalization business or grow an existing business by adding personalization to the mix – including examples of unique applications, the equipment needed, workflow advice from Roland experts, tips for maximizing profits, and much more.

Kitt Jones.

The comprehensive guide is designed to serve as a road map for starting or growing a profitable personalization business with minimal investment around a compact Roland device – such as irs VersaStudio BT-12 direct-to-garment printer, BN-20 printer/cutter, LEF direct-to-object UV printer, or GS-24 digital cutter.

“There continues to be significant consumer demand for personalized products – uniquely decorated items ranging from T-shirts and giftware to ceramics and cellphone covers – that reflect individual tastes and styles,” said Roland DGA Product Manager Kitt Jones. “With the ongoing Covid-19 situation, more people are shopping online than ever before, as well as looking for opportunities to start or grow a business from home. That makes this a perfect time to get into the personalization business and sell your custom products online. It’s also a great time for established businesses to create additional revenue streams by expanding their current offerings to include personalization. This whitepaper will help anyone looking to start or grow a product personalization business to do so quickly, easily and cost-effectively.”

Roland devices such as the OEM’s BT-12, BN-20, LEF and GS-24 facilitate product personalization by adding value and appeal to a wide variety of items. The devices enhancing output with detailed text and vibrant graphics. Their small footprint and competitive pricing also makes these “desktop decorators” ideal for a home-based business. To download Roland DGA’s free whitepaper, Turning Your Craft into Cash: Ideas for Home-Based Businesses, please visit

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