GPA (Chicago, Illinois), leading providers to the global printing industry of specialty substrates and product intelligence for the digital, offset and flexographic communities, has added to its line of premium sheetfed pressure-sensitive papers. “The demand for labels is on the rise and this market segment continues to grow,” said GPA. With a new 28” x 40” sheet size and stock ready to ship, the new product line of pressure-sensitive label stock includes offset, matte litho, semi-gloss and high-gloss facestocks. The company added that GPA “maintains the widest range of adhesive combinations” and continues to be a strategic partner to help printers innovate.
“We have continued to see a steady rise in demand from the market during the pandemic for labels of all types,” said Mary Ann Geers, Senior Vice President of Marketing and Corporate Strategy at GPA. “The need for clear communications and brand recognition is more important now than ever before. Consumers want to feel safe and rely on their trusted brands to provide that for them. Labels are at the top to convey that message.” GPA added that it will continue to observe global trends that “help lead to solutions, exceptional material sourcing and manufacturing.”