How Primary Color Rebuilt Its Sales and Pivoted During the COVID-19 Fallout

Print Industry News
Dan Hirt, president of Primary Color in Cypress, Calif., describes how his digital and offset printing business opened a creative agency in Hollywood, entered the packaging market, expanded its POP liquor display offerings, and invested in new specialized finishing equipment — all in the midst of COVID-19. As a result, business is rebounding to pre-pandemic levels.