The International Sign Association (ISA – Alexandria, Virginia), through its Board of Directors and given the current progression of the worldwide COVID-19 pandemic, has decided that its popular ISA Sign Expo 2021 will take place online over the same dates that the live tradeshow would have occurred – April 7-9, 2021. Over the past year, ISA has developed a number of extremely well-received virtual experiences – including The Wrap Experience, The Link…Install, and The Link…Soft Signage. Using the expertise, information and feedback from those events, board members and show organizers believe that the organization can once again deliver an outstanding experience, complete with the ability to explore new products, learn from experts and connect with peers.
“We realize that not having a live event will be disappointing for those who look forward to traveling to Las Vegas every year, meeting with 20,000-plus sign, graphics and visual communications professionals, and exploring over 600 exhibitor booths. Given the pandemic, it will be impossible to host the Sign Expo in an in-person environment,” organizers concluded. “Virtual will allow for a broader segment of our industry to fully participate in our show, including more international colleagues and a wider number of exhibitors.” The online event will be free for all attendees and provide access to the latest products, ideas and connections to help you grow your business. Registration is currently open on the ISA International Sign Expo website.