Mactac launches Wet Strength CHILL AT Labels

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Mactac CHILL AT label samples.

Mactac (Stow, Ohio) has unveiled its new Wet Strength CHILL AT labels designed for high-quality prime labeling applications for cold-food packaging and cold, damp substrates. The new labels significantly improve wet strength in moist environments. They also feature a 54# bright white facestock with a semi-gloss finish, and built-in wet-strength properties for harsh environments during the application process – as well as after-market life in coolers or food and beverage packaging. The facestock is paired with Mactac’s custom-engineered, all-temperature CHILL AT adhesive, which “offers higher tack than other all-temperature adhesives to quickly grab to the surface of a cold, damp package – and stay in place.” CHILL AT is specially formulated for temperatures ranging from -65 to +150 degrees Fahrenheit. Wet Strength CHILL AT labels (SGW 7802) are supported with a 2.4-mil Super Calendared Kraft liner that’s ideal for die-cutting, stripping and label dispensing. The semi-gloss finish on Wet Strength CHILL AT labels is also ideal for fine-print applications. The labels can be printed using flexographic, letterpress and offset printing methods with thermal or UV-cured ink systems.

“In food and beverage labeling, having a wet-strength, semi-gloss label construction is critical,” said Sara Damante, Senior Marketing Manager at Mactac Performance Adhesives. “Combined with our popular CHILL AT adhesive (which has a wide temperature range and is designed using Mactac’s proprietary hot-melt adhesive technology), this labeling solution is exactly what many converters and, ultimately, customers are looking for. Our Wet Strength CHILL AT product is a game-changer for the food and beverage industry, especially the craft beer market. As Forbes recently reported, craft beer sales are growing, although overall beer sales are slowing. Therefore, breweries continue to look for ways to differentiate themselves,” she added.

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