MBO America Case Study: MWI Direct Changes to White Paper Digital Direct Mail Production

Print Industry News
The why of inkjet: The choice to make the business model change into inkjet printing is a daunting one for many. In this study, MBO America shares the story of MWI Direct, a major marketing provider in Lincoln, NE. The study discusses the changes made in the entire process from print to finish as MWI moved away from a shell style forms process to a white paper, digital inkjet process with MBO nearline finishing.