Neenah Paper (Alpharetta, Georgia) will hold a special webinar aimed at designers that will explore “packaging inspiration, sustainable design insights, and memorable branding ideas” this Thursday, February 4 at 2:30 pm Eastern Standard Time (EST). The online event will feature experts who’ll give advice on designing for new growth markets using the latest uncoated packaging trends and printing techniques. Discover tips on how to “wow” clients and set brands apart from other competitors on the shelf. Webinar attendees will also receive a copy of Neenah’s new Elevate Your Brand packaging promotion.
Dallas Franklin, Creative Director for Neenah, will be leading the presentation, sharing tips on how to impress with unique, uncoated packaging design in emerging markets such as cannabis, spirits, beauty, and personal care. Learn how to help clients seeking sustainable solutions by creating memorable brand packaging using folding board, box wrap and labels – all designed to be earth-friendly while providing exceptional printability and performance. Industry experts from Edition Design and Rishi Tea will share their brand-refresh stories and insights on designing to align with brand values, sustainability programs, and consumer experiences. See how they used the power of uncoated packaging as a backdrop to stunning print techniques that engage the senses and intrigue consumers.
Franklin added that this event is a chance for designers to gather and hear from industry leaders on topics relevant to today’s packaging industry. “Armed with the right information, designers are poised to become knowledge leaders on relevant topics such as sustainability, the power of premium packaging, and specialty printing techniques to stand out on the shelf,” Neenah added. For more information, please visit the Neenah Paper website.
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