Primera unveils LX610 Color Label Printer with built-in digital die-cutting

Print Industry News
The Primera LX610 Label Printer outputs at 4,800 dpi.

Primera Technology, Incorporated (Plymouth, Minnesota), a leading U.S. manufacturer of specialty colour printers, has begun shipping its new LX610 Color Label Printer/Cutter, characterizing it as “the only inkjet desktop colour label printer in the world to combine high-resolution colour label printing with digital die-cutting.” Images can be printed at up to 4,800 dpi onto a variety of different label substrates. After each image is printed, it can then be cut to the desired size and shape with a high-precision, carbide-steel knife blade. The printer comes with intuitive, easy-to-use software for laying out print-and-cut files. Users can quickly produce custom labels of virtually any size or shape “within just a few minutes.” In addition, standard pre-die-cut labels and tags can also be fed through the LX610 similar to any other colour label printer.

The OEM added that companies of all sizes and types can benefit from the LX610. Small to medium-sized businesses can print their own short runs of custom labels without incurring delays and die costs. Professional printing businesses, in-house marketing departments, ad agencies and graphic design shops will find the LX610 “invaluable” for producing samples, prototypes and short runs for client approval, or test market products before ordering expensive, hard-tooled or flexible dies. Two different types of inks and a wide variety of substrates are available. Dye-based ink prints bright and vibrant colours that are ideal for prime label applications. Pigment-based ink prints labels that stand up to sunlight and water for extended periods of time. Substrates can include gloss and matte paper, PVC, polyester and polypropylene.

With every printer purchased, a copy of PTCreate standard software is available for free download. This highly intuitive software allows all typical print-and-cut functions – including import of bit-mapped images such as .jpg, .png, .bmp and others. Also included is a library of shapes such as circles, squares, ovals, rectangles, starbursts and more. Upgraded software, called PTCreate Pro and sold separately, further extends the capabilities of Primera’s LX610 by adding several additional tools – including the import of vector files such as .psd, .ai and .pdf. Powerful features such as layering, export of images and contour cutting around intricate artwork are also part of PTCreate Pro. An auto-trace-and-cut function is especially useful for printing and cutting of complicated shapes and designs.


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